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John C. Bogle

Enough


True Measures of Money, Business, and Life. Foreword by William Jefferson Clinton
1. Auflage. 2010. 304 S. 174 mm
Verlag/Jahr: WILEY & SONS 2010
ISBN: 0-470-52423-5 (0470524235)
Neue ISBN: 978-0-470-52423-7 (9780470524237)

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John Bogle puts our obsession with financial success in perspective

Throughout his legendary career, John C. Bogle-founder of the Vanguard Mutual Fund Group and creator of the first index mutual fund-has helped investors build wealth the right way and led a tireless campaign to restore common sense to the investment world. Along the way, he´s seen how destructive an obsession with financial success can be. Now, with Enough., he puts this dilemma in perspective.

Inspired in large measure by the hundreds of lectures Bogle has delivered to professional groups and college students in recent years, Enough. seeks, paraphrasing Kurt Vonnegut, "to poison our minds with a little humanity." Page by page, Bogle thoughtfully considers what "enough" actually means as it relates to money, business, and life.
Reveals Bogle´s unparalleled insights on money and what we should consider as the true treasures in our lives
Details the values we should emulate in our business and professional callings
Contains thought-provoking life lessons regarding our individual roles in society

Written in a straightforward and accessible style, this unique book examines what it truly means to have "enough" in world increasingly focused on status and score-keeping.
Foreword by William Jefferson Clinton.

Prologue by Tom Peters.

Author´s Note: A Crisis of Ethic Proportions.

Introduction.

MONEY.

Chapter 1 Too Much Cost, Not Enough Value.

Chapter 2 Too Much Speculation, Not Enough Investment.

Chapter 3 Too Much Complexity, Not Enough Simplicity.

BUSINESS.

Chapter 4 Too Much Counting, Not Enough Trust.

Chapter 5 Too Much Business Conduct, Not Enough Professional Conduct.

Chapter 6 Too Much Salesmanship, Not Enough Stewardship.

Chapter 7 Too Much Management, Not Enough Leadership.

LIFE.

Chapter 8 Too Much Focus on Things, Not Enough Focus on Commitment.

Chapter 9 Too Many Twenty-First-Century Values, Not Enough Eighteenth-Century Values.

Chapter 10 Too Much "Success," Not Enough Character.

WRAPPING UP: WHAT´S ENOUGH?

What´s Enough for Me? For You? For America?

Afterword: A Personal Note About My Career.

Acknowledgments.

Notes.

Index.
JOHN C. BOGLE created Vanguard in 1974 and served as chairman and chief until 1996 and senior chairman until 2000. In 1999, Fortune magazine named Mr. Bogle as one of the four "Investment Giants" of the twentieth century; in 2004, TIME magazine named him one of the world s 100 most powerful and influential people. Bogle is the author of eight books, most recently Common Sense on Mutual Funds, 10th Anniversary Edition .