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The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

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Preface; K.Dinnie Foreword; B.Baker PART I: THEORY Introduction to the Theory of City Branding; K.Dinnie Branding the City as an Attractive Place to Live; A.Insch City Branding and Inward Investment; A.C.Middleton City Branding and the Tourist Gaze; G.Hospers City Branding Partnerships; S.van Gelder City Branding and Stakeholder Management; A.Stevens Paradoxes of City Branding and Societal Changes; C.Ooi City Branding through Food Culture - Insights from the Regional Branding Level; R.Tellstrom City Branding and Sustainable Urbanism; J.Braiterman Online City Branding; M.Florek PART II: CASES Introduction to the Practice of City Branding; K.Dinnie The City Branding of Accra; A.Ebow Spio The City Branding of Ahmedabad; S.Nair Athens City Branding and the 2004 Olympic Games; M.Fola The City Branding of Barcelona: A Success Story; J.C.Belloso Chongqing´s City Branding - The Role of Graphic Design; F.Lau & A.Leung Edinburgh City Branding; K.Wardrop The Hague, International City of Peace and Justice; B.Hulleman & R.Govers Kuala Lumpur City Branding; G.Musa & T.C.Melewar Lisbon City Branding; J.Freire The City Branding of Montevideo; P.Hartmann New York City Branding; P.Bendel Paris City Branding; J.Kapferer Seoul City Branding; K.Y.Kyung The City Branding of Hong Kong; T.Loo Strategic Planning Director for China at Mediaedge:cia Sydney City Branding; G.Parmenter Tokyo´s City Brand; R.Kelts Wollongong City Branding; G.Kerr

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´City Branding Theory and Cases offers a fascinating glimpse into the multidisciplinary world of branding theory and practice applied to urban environments. This book sets a major benchmark in the development of branding as a field of knowledge and will inform urban management research agendas and policy making worldwide in this new millennium.´ - Dr Andres Coca-Stefaniak, Editor-in-Chief, Journal of Town & City Management

´This is an important book which gives a tremendous wealth of well-researched insights into the practice of city branding. By drawing upon a range of contributors from diverse theoretical backgrounds, it provides a holistic view and makes a significant contribution to the emerging field of city branding. This book is set to become a must-have for anyone involved in place branding.´ - Dr Teemu Moilanen, place branding specialist and author of How to Brand Nations, Cities and Destinations

´In a global world, cities are increasingly seeking differentiation through brand strategies. This book not only offers an original approach to city brand theory, but also provides illustrative examples through a showcase of cities across the world as a means to better understand this novel form of branding.´ - Dr Edgar Centeno, Monterrey Institute of Technology Mexico; Place Branding and Public Diplomacy Regional Editor for the Americas and the Caribbean

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