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Strategy by Design illustrates how to use many of the principles, processes and tools of the design profession to create innovative break-through organizational strategies.

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Strategy by Design: A Process of Strategy Innovation The Brief: Begin With the End in Mind Research: The Art of Seeing the Different Way Concept Generation: The Art of Generating Different Views Prototyping: Making the End Clearly Visible Evaluation: Assessing Value Delivery: Output and Presentation

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"The process of strategy formulation has traditionally beenthe domain of the ´left brain´ relying on data, logic, and analysis.This is only one-half of the story.We know that intuition, imagination and the holistic ´right-brained´ comprehension of the situation play as important a role.Carlopio´s Strategy by Design is a valuable balanced contribution to the literature on strategy." - Dr. Kenichi Ohmae, ´Mr Strategy´ and author of The Mind of the Strategist and The Borderless World

"Strategic thinking is not the same as strategic design. But strategic design can - and should - reframe strategic thinking. Carlopio´s emphasis on the tools, techniques and frameworks for design innovation not only enhances strategic thought but should help smooth the paths to innovative actions." - Michael Schrage, co-director of the MIT Media Lab´s eMarkets Initiative

"The process of strategy formulation has traditionally been the domain of the ´left brain´ relying on data, logic, and analysis. This is only one-half of the story. We know that intuition, imagination and the holistic ´right-brained´ comprehension of the situation play as important a role. Carlopio´s Strategy by Design is a valuable and balanced contribution to the literature on strategy." - Dr. Kenichi Ohmae, ´Mr Strategy´ and author of The Mind of the Strategist and The Borderless World

"Strategic thinking is not the same as strategic design. But strategic design can - and should - reframe strategic thinking. Carlopio´s emphasis on the tools, techniques and frameworks for design innovation not only enhances strategic thought but should help smooth the paths to innovative actions." - Michael Schrage, co-director of the MIT Media Lab´s eMarkets Initiative

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