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´McQuail´s Mass Communication Theory´ has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature.
It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture.
Unmatched in coverage and used across the globe, this book includes:
- Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects
- New boxed case studies on key research publications, to familiarize students with the critical research texts in the field
- Definitions, examples, and illustrations throughout to bring abstract concepts to life.
McQuail´s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.

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McQuail, Denis<p><b>Denis McQuail</b> is emeritus professor of communication at the University of Amsterdam and visiting professor in the Department of Politics, University of Southampton. His books include <i>Audience Analysis</i> (1997) and <i>McQuail´s Mass Communication Theory</i> (5th ed. 2005), a comprehensive introduction to the field that takes full account of new technologies and globalization issues. His most recent edited collection is <i>Communication Theory and Research</i> (2006), which presents outstanding studies in communications research published during the last decade. The selections are drawn from the <i>European Journal of Communication,</i> a leading international journal, founded by McQuail, Peter Golding and Els De Bens. </p>

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