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The purpose of communication in a public relations context is to build and maintain a mutually beneficial relationship between an organisation and its stakeholders. When a crisis occurs, it will disturb the expectations of the organisation s stakeholders, and trigger reactions that could threaten the relationship between the two and hence, harm the organisation s reputation. This book contains an analysis of the crisis communication and crisis response strategies at the Icelandic bank, Kaupthing Bank hf. following its default in October 2008. The purpose of the book is to analyse and uncover the crisis communication and reputation management strategies that Kaupthing Bank has applied in their crisis communication and furthermore, to discuss whether or not those findings correlate with the recommendations of the theorists. Finally, some recommendations for Kaupthing Bank s crisis response will follow.

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Bachelor of Arts in Marketing and Management Communication, Aarhus School of Business 2009.

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