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Insensitive language content in the print media is a contributory factor in the stereotypical portrayal and discrimination on the basis of gender, of the Pakistani women. The print media continues to be heavily male-dominated and biased against women. This study examines the perceptions formed through the media texts, highlighting attitudes towards women, developed in part due to the language content in the newspapers, the relationship between portrayal of women by the print media and existence of gender bias in the language content, in an effort understand, explain, and create a foundation for change in the print media. It is an attempt to trigger a debate and to encourage other researchers to embark on studies aimed at the critique and revision of gender stereotypes and gender prejudices in the print media. The analysis should be especially useful to professionals and stakeholders in the Print Media, as well as those who may be considering utilizing efforts towards the creation of a more emancipated Print media.

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Zahida MAnsoor is Asst. Professor at FAST, National University of Computer and Emerging Sciences, Pakistan. She has 18 years of professional experience in teaching English language, and is studying for her PhD in Applied Linguistics. Her research interests include Gender Studies, CALL and Language Teacher Education.

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