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James Schnell

Mass Media as a Social Force in Varied Contexts


Implications in the U.S. and Internationally
2010. 196 S.
Verlag/Jahr: VDM VERLAG DR. MÜLLER 2010
ISBN: 3-639-26376-6 (3639263766)
Neue ISBN: 978-3-639-26376-3 (9783639263763)

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This book presents a collection of chapters that describe how mass media has been a social force in various contexts. Section One addresses political contexts that have involved visual images, music and international venues. Section Two focuses on propaganda illustrations where well defined messages have been conveyed to various types of audiences. Section Three emphasizes military scenarios to exemplify how mass media influences impact a single arena of global relations. Section Four describes how the interplay of mass media and diversity has played out in U.S. culture. Section Five highlights how much of the phenomena from the aforementioned sections, and related variables, can have relevance in classroom settings. Section Six offers theoretical speculations regarding future implications of past and present mass media developments.
Jim Schnell, Ph.D. is a Professor at Ohio Dominican University. He retired from the USAF, at the rank of Colonel, in 2007 after 30 years of service. His final assignment, from 1993-2007, was as an Assistant Air Attache to China. He is a Fulbright Scholar and has been a visiting scholar at the East-West Center in Hawaii.