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The recession in 2008-2009 was the most debated subject universally caused by debts and over spending. The aim of the research scrutinizes the scale of the recession to the external market which ultimately reduces customer spending within clothing retailers. The investigation examines the collapse upon the middle market to which has been generally damaged. The primary and secondary research monitors and demonstrates the effects of both internal and external aspects of the recession that deteriorates in the recovery stages of the economy. These findings show the changes in the retailing environment which are triggered by recession, altering the infrastructures to tailor the needs of the consumer profile, that emerged from the credit crunch. Furthermore to this, the value retailers are advancing from the increasing boom as the middle market is declining. The balance of the aspects such as product, price, place, promotion, people, physical presence and evidence are incorporated to further lure consumers spending and footfall.

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Andrina Li obtained First Class Honours in BSc HONS Fashion Buying at Manchester Metropolitan University, Manchester United Kingdom. The young graduate is successfully working for her passion in business and retailing.

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