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A continental European perspective

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One of the most frequently debated issues in management relates to the reasons for success and failure of new companies, corporate initiatives and projects. This textbook focuses on the management challenges of founding a new venture and managing its growth as the firm evolves. It covers crucial management areas in the entrepreneurship context such as entrepreneurial finance, marketing, and human resource management. In this context the authors comment on entrepreneurial ethics, social entrepreneurship and corporate culture as well. More hands-on management topics like writing a business plan and choosing a legal form for a venture are also covered. A key chapter of the book is dedicated to leadership challenges in managing rapidly growing young firms located in new industries and technology areas. The book is written from a Continental European perspective to cater for its European target audience in entrepreneurship courses to be held in English.

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Aus dem Inhalt:
- Basic Principles of Entrepreneurship
- he Entrepreneurial Process, Recognition of Entrepreneurial Opportunities, Innovation
- The Business Plan and Formation of the Enterprise
- Marketing
- Organization and Personnel
- Start-up and Growth Financing
- Growth and Growth Management

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This textbook focuses on the management challenges of founding a new venture and managing its rapid growth as the firm evolves. It covers crucial management areas in the entrepreneurship context such as entrepreneurial finance, marketing, and human resource management. Also, more hands-on management topics like writing a business plan and choosing a legal form for a venture are covered. A key chapter of the book is dedicated to leadership challenges in managing rapidly growing young firms located in new industries and technology areas. The book is written from a Continental European perspective to cater for its European target audience in entrepreneurship courses to be held in English.

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Basic Principles of Entrepreneurship
The Entrepreneurial Process, Recognition of Entrepreneurial Opportunities, Innovation
The Business Plan and Formation of the Enterprise
Marketing
Organization and Personnel
Start-up and Growth Financing
Growth and Growth Management

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