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Draws on the examples of the thriving Internet company to discuss the unique challenges of the modern business world, covering such strategies as building on strengths, networking effectively, and learning from mistakes.

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"Eye-opening, thought-provoking, and enlightening."
-USA Today

"An indispensable guide to the business logic of the networked era."
-Clay Shirky, author of Here Comes Everybody

"A stimulating exercise in thinking really, really big."
-San Jose Mercury News

What Would Google Do? is an indispensable manual for survival and success in today´s internet-driven marketplace. By "reverse engineering the fastest growing company in the history of the world," author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web´s most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.

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"Google is not just a company, it is an entirely new way of thinking about understanding who we are and what we want. Jarvis has done something really important: extend that approach to business and culture, revealing just how revolutionary it is." Chris Anderson, Author of The Long Tail Chris Anderson, author of The Long Tail

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Jeff Jarvis is the proprietor of one of the web´s most popular and respected blogs about media, Buzzmachine.com. He heads the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York. He was named one of a hundred worldwide media leaders by the World Economic Forum at Davos in 2007-11 and was the creator and founding editor of Entertainment Weekly magazine. He is the author of the forthcoming book Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live.

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