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´Navigating paradigm changes is a critical element of business
leadership: analog to digital; brand to retailer to consumer; reason
to emotion; West to East. Anything that illuminates these
powershifts is valuable for the fast-moving decision-maker, and
in this respect Asian versus Western Management Thinking is a
first-rate inquiry into cultural business behaviors. Insular frameworks
of thinking and action matter less by the second. I´m an
And/And practitioner and my experience of bridging business
between East and West, and vice versa, suggests we need to
know the human distinctions that matter and the harmonies
that will matter even more. Between the covers of this book by
Kimio Kase and colleagues, business moves forward.´
Kevin Roberts, CEO Worldwide, Saatchi & Saatchi, Lovemarks Company ´Having lived and worked my entire life in various countries
around the world, I agree with the authors´ premise that Asians
and Westerners often approach business problems from different
angles. Rather than focusing on differences, I welcome the
strength that comes from diversity. As my experience at
Renault and Nissan has demonstrated, the richest solutions
come when ideas are challenged or questioned by people who
have a different perspective. This book illustrates the value of
accepting diverging ideas as a fact of life that can be used to
enhance the world in which we all live and work.´
Carlos Ghosn, Chairman and Chief Executive Officer, Renault-Nissan Alliance ´A most welcome addition to the unbalanced management
literature about the ´analytical´ West and the ´synthetic´ East.
For too long the field has been dominated by comparisons of
cultural value systems which paradoxically tell us precious little
about how habits of mind influence management thinking and
practice in different parts of the world over time. At a time
when the world´s economic centre of gravity is visibly shifting
to Asia, this really is a most timely book.´
Nigel Holden, Visiting Research Fellow at the Centre for International Business at the University of Leeds, UK

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Introduction Philosophical perspectives on knowledge and cognition Epistemological perspective Cognitive science perspective Cross-cultural management perspective Theoretical framework Conclusions and Discussions

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KIMIO KASE is Professor at IESE Business School, University of Navarra, Spain. He has written and contributed to several books and articles, published both in Spanish outlets and international journals such as the International Marketing Review.

ALESIA SLOCUM is Professor of Management and Marketing at St Louis University, Madrid, Spain. She has a Doctorate in Business Administration from Cranfield University, UK.

YING YING ZHANG is a Professor at CUNEF, Complutense University of Madrid, Spain. Before starting her academic career, Professor Zhang worked extensively in international business between Spain and China including negotiation, consulting and cross-cultural training.

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