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If you take a comprehensive look at the public relations situation in the Arab world you will notice the weaknesses in the PR culture at various tracks, either at the academic level or at the practical level. Despite this situation, there are lots of ambitions indicating that the future of the public relations in the Arab world will be better than before, especially with the increasing interests of the specialists, commissions, and organizations. This study aimed to shed the light on the current situation of public relations and optimistic aspirations in the Arab world.

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Dr.Mohammed Bedear Algalab is an Executive manager for AMBC agency for Public relations and Advertising,based in Riyadh. He has chosen as a PR consultant in Saudi Arabia of Arab Public Relations Association.He managed a leading Arabic pr website (www.prarabic.com),also is an editor-in-chief of e-PR Magazine.He is a public relations trainers.

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