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Marketing is the integral part of today´s business. Success and failure depends on the marketing for which business pay utmost care and spend millions of dollar to attract its target segment. Developing and implementing marketing strategies are keys for the success of product and services, competitive advantage and better understanding of its market. These application marketing strategies are extended to seek different condition of the business and review strategies which is followed in modern business. The marketing concept being followed in industries has been elaborated to generate intellect capacity, level of flexibility and receptivity, so that business uncover newer approach which does in fact have the potential to create strategic advantage. The marketing strategy being highlighted will be useful for students, professional, businessman, consultant, researchers and entrepreneur for easy understanding and apply the marketing strategies for business competitive advantage. Use appropriate strategy will create preemptive advantage and difference giving leadership advantage to the organization.

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Dr. Viju Mathew PhD, MBA, BSc., ANC is working with CAS, Salalah, MoHE, Oman having wide experience in industry and academics in three continents. He contributed more than three dozens of papers in reputed journals and presented in more than 20 conferences. He was involved in implementing DIF projects, member of journals and associations.

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