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The purpose of this report is to assess the business operations of the General Motors Southeast Europe (GMSE) Representative Office in Bulgaria by putting them into the framework of contemporary economic circumstances and consequently-provide strategic recommendations. Essentially, given some facts such as the stable growth the branch witnesses and its current leading position on the Bulgarian new cars market, present a sound reason for the company to consolidate its operations in order to strengthen its competitive advantage.

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My name is Vladimir Zhechev. I am currently working as an assistant lecturer at International University College, Bulgaria. I have earned my Bachelor Degree from Arnhem Business School, the Netherlands. Subsequently, I have been awarded an MBA degree from University of Wales.

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