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Karen Brannon

Lead Great: Communicate


How to Motivate Staff and Improve Organizational Effectiveness through Communication
2011. 108 S.
Verlag/Jahr: VDM VERLAG DR. MÜLLER 2011
ISBN: 3-639-33692-5 (3639336925)
Neue ISBN: 978-3-639-33692-4 (9783639336924)

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Good leadership is at the core of all successful organizations, and good leaders utilize effective communication to inspire their team members. With the increase in off-site work opportunities, leader- member communication has changed formats to include more electronic communications and less face-to-face communications. Because effective leadership has been closely tied to improved individual member, team, and organizational outcomes, it is important to determine if differing leader communication mediums (electronic versus telephone versus face to face), communication frequency, and motivational content relate to effective leadership. This book analyzes the relationships between leader communication frequency, medium, and content and how these relationships influence leader effectiveness. This analysis will assist leaders in all types of organizations with improving their effectiveness through the development of a comprehensive communication plan that will, in turn, successfully motivate staff, create a better work environment, and lead to a more effective and efficient organization.
Dr. Brannon earned her Ph.D. in Organizational Psychology from Northcentral University where her studies focused on leadership, motivation, and organizational effectiveness and efficiency. She also enjoys sharing her knowledge with others through leadership and talent development seminars.