---

This book is about graphic design; it provides explicit, the detailed look at design structure as process that is used to communicate with the audiences with different cultures through design methods includes the meaning of graphic design as a role, Design processes as techniques, Branding design as market context, Packaging design with prepared templates and contains works from highly imaginative creative´s, which are used to indicate the principles of design. This book also promotes the knowledge of the designers, from the initial stages of idea to the final stages of production. If you are junior designer student or senior designer work at a graphics agency and need the perfection, professionalism in your work, this book for you. I wrote this book to take you to the next step to become a successful designer based on my long experience in this domain.

---

Shadi .M. al Hroub: Studied Design at Philadelphia University. Honored with numerous organization Awards. Experience in Brand Design, Visual communication and Advertising. Careers with international scale levels. Currently works as Lecturer at Dhofar University, University affiliated with American University. Info: www.hroub.com

---