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The book presents a study which aims to find whether health drink advertisements are effective in children i.e., does watching health drink advertisements result in children buying the product? A random sample of 250 students, both boys and girls, rated Effectiveness of Health Drink Advertisements´ on a 5-point rating scale and a standard questionnaire for locus of control measure on a 7-point rating scale. Statistical tools like Chi-Square, t-test, percentile analysis, correlation, mean and standard deviation were used for analysing the data. The result reveals effectiveness of health drink advertisements on children and falls in the Good Advertisement´ category. Very low degree of positive correlation between effectiveness of health drink advertisements and locus of control is seen. The result also reveals external locus of control existing in the respondents.

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