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The wide use of full-cost pricing techniques remains an explanandum in both economics and management accounting theory. This work surveys and develops possible theoretical explanations of this industrial pricing behaviour and analyses some of its implications. By recognition of the widespread use of imperfect cost-plus pricing heuristics, observable pricing behaviour, as well as empirical market-level phenomena, can be explained. Furthermore, methodological aspects of marginalist price theory are discussed and brought into connection with the meager contemporary interest of most economists in the important phenomenon of full-cost pricing.

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Dr. Elmar Nubbemeyer was born in Munich on April 2nd, 1983. After studying Economics and Business Administration in Munich and Copenhagen, he worked as a research assistant to Prof. Dr. Ekkehart Schlicht at the LMU Munich. After a research visit to the University of Cambridge (UK), he finished his PhD summa cum laude at the LMU Munich in 2010.

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