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Revision with unchanged content. The matter of China Sourcing is at present being given little or medium-level pri ority by many companies. This however is not consistent with the potential which this matter offers with reference to procurement costs and con se quent ly one s own competitive position. In the near future China will advance to become the procurement market par excellence. Today, it already has a large supply base, which in the next few years will lead to China developing in to one of the most aggressive competitors in the world. This will lead to an in crease in procurement from China. How ever, it is misplaced to rush into the adventure of procurement in Chi na. Thorough preparation is necessary to be successful in the Chinese market. Pro curement in China does not only offer opportunities but it is afflicted by risks and problems. The focus of this book is directed towards 5 important prob lem areas: a lack of market transparency, difficulty in establishing con tacts, underdeveloped logistics infrastructure, a lack of product quality, un u su al negotiating strategies. The reader is made sensitive to these problem areas. At the same time, it provides practical advice to overcome these prob lems and gives purchasers useful information and hints in practical business si tuations.

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Hauke Jensen, Dipl.-Ing. (FH),Studium Internationales Vertriebs- und Einkaufsingenieurwesen an derFachhochschule Kiel

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