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In our everyday lives we are constantly bombarded by electronic media. From billboards to the internet, televisions and movies, special effects rule the day. Whether new technologies such as touch screens or retrievals from the past such as GIFS or 3D graphics, the arsenal is vast. As a result, we are numb to passive forms of advertising or promotion. This extends to the real of printed material - we need to have our attention grabbed by the jugular. In Graphic Candy, designers respond by presenting the best promotional design of recent years. Showcasing a brilliant assortment of invitations, stationery, calendars, toys, puzzle, and more that push print technology to its limits, involving the consumer in the realization of the design itself and in turn the promotion of the brand. Featured designers include: Codedesign, Werner Design, LSDK, Paperlux, Wakey, Vellut, Bunch Design, Onion Design, and Bravo Company.

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GRAPHIC CANDY invites artists, designers and creative studios from around the world to share with the readers their creativity. This book is going to explore more distinctive possibilities in graphic application on promotional ideas nowadays, making it a precious and memorable commodity for branding.

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