---

Private Television in Western Europe: Content, Markets, Policies describes, analyses and evaluates the phenomenon of private television in Europe, clustered around the themes of European and national experiences, content and markets, and policies.

---

Foreword; Philippe Delusinne 1. Long Live Television; Christian Van Thillo PART I: EUROPEAN AND NATIONAL EXPERIENCES 2. Private Television in Europe - A New Beginning or the Beginning of the End?; Karen Donders, Jan Loisen and Caroline Pauwels 3. Opening up Europe to Private Television - Harmonization and Liberalization to the Benefit of All?; Caroline Pauwels and Karen Donders 4. 30 Years of Private Television in Europe - Trends and Key Moments; Maria Michalis 5. Private Television in France: a Story of Political Intervention; Raymond Kuhn 6. Private Television in the United Kingdom: a Story of Ownership Integration; Gillian Doyle 7. Private Television in Small European States: Ireland, Austria and Switzerland; Manuel Puppis and Matthias Kuenzler PART II: CONTENT (AND) MARKETS 8. Children´s Television: a Comparative Analysis of Offers on Free-to-air Television in the United Kingdom and Finland; Mikko Sihvonen 9. Children´s Television: Markets and Regulation; Allessandro D´Arma and Jeanette Steemers 10. Television Sports Rights: between Culture and Commerce; Petros Iosifidis and Paul Smith 11. Format is King: Television Formats and Commercialization; Andrea Esser 12. Business Model Issues for the Digital Video Content Industry; Olivier Braet 13. The Political Economy of Retransmission Payments and Cable Rights: Implications for Private Television Companies; Tom Evens PART III: POLICIES 14. Best Friennemies Forever? Public and Private Broadcasting Partnerships in Flanders; Tim Raats 15. Fighting a (Lost) Battle? An Analysis of 20 Years of Private Television Complaints Against the Funding of Public Service Broadcasting; Karen Donders 16. The Thin Blue Line between Monitoring Advertising Rules and Commercial Freedom in Broadcasting: the Case Study of Product Placement; Katrien Lefever 17. Content Quotas: What and Whom are They Protecting?; Sally Broughton Micova 18. From Independence of Audiovisual Media Regulators to Europeanization of Audiovisual Media Regulation: Reaching for Apples of the Hesperides?; Anna Herold

---

´This is a notable book and one that should be read by anyone with an authentic interest in television, broadcast regulation and the business of media. It advances a reconsideration of the roles and contributions of private television and will generate candid discussion that overcomes the constrained consideration of the past.´ - Robert G. Picard, International Journal of Digital Television 5.1 (2014)

---