---

Many private bankers are very enthusiastic about the potential of the Chinese market. Despite that, a lot of entrants which came to China after its accession to the World Trade Organization (WTO) in 2006, experienced quite harsh conditions and had to deal with long periods of loss-making. This book aims at answering the questions whether medium-sized pure-play private banks (PBs) should already go onshore in China and which entry mode would be the most advantageous one. In order to come to a conclusion an analysis of the private banking environment in China and of the business model of medium-sized PBs is conducted. Then, key results of internationalization theory are applied and all these theoretical findings are tested in a survey among leading private banking experts.

---

Stephan Maier is a student at the internationally recognized University of St.Gallen in Switzerland. He has completed his Bachelor in Business Administration and is currently finishing his Master of Arts (HSG) in Banking and Finance. His fields of interest are the private banking industry and corporate financial management.

---