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Fashion is the mirror in which societies and cultures are recognizing and identifying themselves. Even though fashion conveys a rather aesthetic character, it implies at the same time an ethical aspect. Furthermore it reaches out to a whole new dimension on an anthropological level which serves the individual within the society utmost. It protects the individual´s intimacy, reflecting the human dignity and creating an environment of serenity and equilibrium within the society. As an anthropologist I conducted my ethnographical fieldwork among young, vibrant, meaningful but still not mainstream fashion designers and their fashion designs in Barcelona. I regard the study of the fashion designer´s philosophy expressed in the investigated fashion design as well as the interconnectedness between body and garment as crucial. The thesis is thus partially dedicated to the study of fashion and the body.

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Emanuela Holder holds a degree in International Business Administration as well as in Social and Cultural Anthropology and is currently living and working in Barcelona.

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