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This study aimed at proposing a Model of Total Quality Management at the University of Jordan based on the possibility of Integration between quality tangible and intangible dimensions. The population of the study consisted of higher administrators at the University, including the President, Vice-Presidents, Deans, Vice Deans and Directors of the administration units. The researcher applied synthetic analytical approach as a mean of recognizing the concept of TQM through conducting a survey and analysis of the available subject literature, such as primary and secondary sources for the aim of exploring the results of the research and studies in this field. The researcher aimed through this to draw a general framework for developing a proposed model to apply the TQM at the University of Jordan. A questionnaire was used. Moreover, face-to-face semi-structured interviews with experts in educational administration, and key personnel in quality assurance in the Ministry of Higher Education, were conducted. The results indicated that the participants of the study; the higher administrators agreed that the specific proposed TQM model is suitable for developing the University of Jordan.

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Tasneem Abdullah AlkhateebPhd of Educational AdministrationUniversity of Jordan

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