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The 10 Principles of Open Business is a practical guide to organizational design for the Twenty-First Century. Using case studies, the authors define the 10 principles of open business that organisations must adopt to both survive and thrive, and provide a practical method to assess the reader´s own organization.

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Dedication: Contents: Preface: Introduction: I Starting from a different place ii Defining Open Business and its Benefits iii Tesco PLC - An Open Business The Principles Chapter 1: Purpose Chapter 2: Open Capital Chapter 3: The Networked Organisation Chapter 4. Sharability Chapter 5. Connectedness Chapter 6. Open Innovation Chapter 7. Open Data Chapter 8. Transparency Chapter 9. Open Data (and Government) Chapter 10. Trust Summary and Next Steps About the author Acknowledgements

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"The concept of an open business isn´t a fad, it´s a long-term business philosophy to connect with connected customers and employees and ultimately survive Digital Darwinism," - Brian Solis, author of What´s the Future of Business (WTF) "With giants such as Tesco getting involved you´d be mad not to take the ideas in this book seriously," - Euan Semple, author of Organizations Don´t Tweet, People Do "This book is an exciting rallying cry for the future business: One that is a productive collaboration between customers and the businesses who seek to earn their loyalty. Many of us are on that road already, I would urge you to read and act." - Matt Atkinson, Chief Marketing Officer, Tesco PLC "David Cushman has laid out quite clearly and succinctly what could make your company great. The challenge is that you have to take action." - Chris Brogan, CEO of Human Business Works, author of Trust Agents and publisher of Owner Magazine. "This book really challenged my thinking, and introduced me to some new concepts... Open Business is our present and our future. You can´t afford to ignore that, or this book" - B2B Marketing magazine

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