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This bestselling textbook provides an integrated approach to crisis communication that spans various disciplines as well as the entire crisis management process. This new edition includes new coverage of social media, social networking sites, and terrorist threats.

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W. Timothy Coombs explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation.

Ongoing Crisis Communication: Planning, Managing, and Responding, Fourth Edition provides an integrated approach to crisis communication that spans various disciplines as well as the entire crisis management process. Drawing on firsthand experience in crisis management, Coombs uses a three-staged approach to crisis management - pre-crisis, crisis, and post-crisis. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. It includes new coverage of social media, social networking sites, and terrorist threats and draws upon recent work from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research.
This new edition includes updated examples in every chapter to illustrate recent crises and the effect of crisis communication on the outcomes. New "Crisis Leadership Competencies" boxes in every chapter illustrate the essential skills needed to manage crisis communication effectively in a wide range of situations. Expanded coverage of social media throughout this new edition demonstrates its increasing impact on crisis communication and crisis management.

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Preface
1. A Need for More Crisis Management Knowledge
2. Effects of the Online World on Crisis Communication and Crisis Management
3. Proactive Management Functions and Crisis Management
4. The Crisis Prevention Process
5. Crisis Preparation: Part I
6. Crisis Preparation: Part II
7. Crisis Recognition
8. Crisis Response
9. Post-Crisis Concerns
Epilogue
Appendix: Possible Case Studies

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Coombs, Timothy W. Timothy Coombs, Ph.D., Purdue University , is the Abell Professor in Liberal Arts in Department of Communication at Texas A&M University. He is the 2002 recipient of Jackson, Jackson & Wagner Behavioral Science Prize from the Public Relations Society of America, received the 2013 Pathfinder Award from the Institute of Public Relations in recognition of his research contributions to the field and to the practice, received the 2014 Business Impact Award from the Association for Business Communication and USC Marshall School of Business, Center for Management Communication, and was the 2014 winner of the Dean´s Distinguished Researcher Award in the College of Sciences at the University of Central Florida. Dr. Coombs has won multiple PRIDE awards from the Public Relations Division of the National Communication Association for both books and research articles. He is also a member of the Arthur W. Page Society.

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