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Ramesh Unnikrishnan

Marketing of Ayurveda Based Wellness Tourism in Kerala


2014. 296 S. 220 mm
Verlag/Jahr: SCHOLAR´S PRESS 2014
ISBN: 3-639-70764-8 (3639707648)
Neue ISBN: 978-3-639-70764-9 (9783639707649)

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India is one of the prime holiday destinations, where tourists from all around the world are willing to spend their holiday. Kerala The mesmerizing land located in the south of India enjoys geographical features that are unique and rich. Kerala is one of the fastest growing tourist destinations in Asia and it is also the most liked tourist destination of the world.This state is also the only place in India which practices Ayurveda in its purest form. Being in this geographical wonder, it is possible to heal the mind, body and soul with the magical touch of Ayurveda.
Dr Ramesh Unnikrishnan took his masters in Engineering Management and then Ph.D in Tourism Management with specialization in Wellness Tourism. Presently he is the Director, All India Council for Technical Education,Ministry of HRD, Govt. of India