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Along with the rapid economic development and the improvement of living condition, the number of automobiles has increased rapidly. To resolve the traffic increasing related problems and create a sustainable public transport system, it is essential to invest the resources based on the social, economic and environmental perspectives. Then it is important to understand how the sustainability concept influences the transport-related decision making, which results in an innovative way to optimize the service operation process, especially in a newly industrial city. Rather than goods-dominant logic, the present work would adopt the service-dominant logic as the key construct to assess the service innovation in the public transit service to understand whether or how the customer could identify the value within the service process.

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Chaoren Lu is currently a PhD student in SAMOT-Service And Market Oriented Transport Research Group, at Karlstad University, Sweden. He received his M.D. at the major of Service Management from Karlstad University. His current research is in the areas of service innovation and sustainable public transport.

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