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Wie können wir im Job Erfüllung finden, Großes bewirken und uns wirklich lebendig fühlen? Tim Leberecht, einer der scharfsinnigsten Business-Vordenker, beschreibt einen fundamentalen Wertewandel in der Wirtschaft und gibt so überraschende wie zukunftsweisende Einsichten in die Gefühlswelt des Geschäftslebens.

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In this playful and provocative book, one of todays most influential business thinkers argues that we underestimate the importance of romance in our lives and that business is uniquely positioned to create it-by designing products, services, and experiences that connect us with something greater than ourselves.

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In this smart, playful, and provocative book, one of today´s most original business thinkers argues that we underestimate the importance of romance in our lives and that we can find it in and through business-by designing products, services, and experiences that connect us with something greater than ourselves.

Against the backdrop of eroding trust in capitalism, pervasive technology, big data, and the desire to quantify all of our behaviors, The Business Romantic makes a compelling case that we must meld the pursuit of success and achievement with romance if we want to create an economy that serves our entire selves.

A rising star in data analytics who is in love with the intrinsic beauty of spreadsheets; the mastermind behind a brand built on absence; an Argentinian couple who revolutionize shoelaces; the founder of a foodie-oriented start-up that creates intimate conversation spaces; a performance artist who offers fake corporate seminars for real professionals-these are some of the innovators readers will meet in this witty, deeply personal, and rousing ramble through the world of Business Romanticism.

The Business Romantic not only provides surprising insights into the emotional and social aspects of business but also presents "Rules of Enchantment" that will help both individuals and organizations construct more meaningful experiences for themselves and others.

The Business Romantic offers a radically different view of the good life and outlines how to better meet one´s own desires as well as those of customers, employees, and society. It encourages readers to expect more from companies, to give more of themselves, and to fall back in love with their work and their lives.

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"Every hard, calculating member of the executive team can benefit from this book´s unabashedly soft, humanistic approach to unlocking the potential in organizations-because at the end of the day, enabling the humans in one´s organization is the only way to unlock the romantic quest for better businesses." JOHN MAEDA, Partner, Kleiner Perkins Caufield & Byers and author of The Laws of Simplicity and Redesigning Leadership

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