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MSIA, the Movement of Spiritual Inner Awareness, has been called the Cadillac of cults. Those interested in new religions may only know of MSIA from these kinds of labels. However, when looked at from a qualitative sociological perspective, a more complex story of religious innovation and cultural change can be told.

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Introduction 1. What is MSIA? 2. Entrance into the Field 3. Beginnings 4. Prana 5. How They Came into the Movement 6. Being a Minister 7. Charisma: John-Roger and John Morton 8. In Your Dreams 9. Survey and Comparative Demographics 2011 10. Stereotypes and Social Conflict Conclusion

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Author Diana Tumminia: Diana Tumminia is Professor Emeritus in Social Psychology, Theory, Collective Behavior & Social Movements, Gender, Race, and Social Class, California State University - Sacramento, USA Author James R. Lewis: James R. Lewis is a professor in the Department of History and Religious Studies at the University of Troms›, Norway

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