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This book explores psychological theories around the ways in which people present themselves online. The role of dispositional and situational factors along with the motivations that drive self-presentation across diverse Internet arenas are considered.

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1. Introduction - Who Am I? 2. Theoretical Considerations 3. Individual Factors and the Cyberself 4. Motivations for Sharing the Cyberself 5. The Social Cognitive Internet and the Cyberself

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Alison Attrill is Senior Lecturer in Psychology at the University of Wolverhampton, UK. She researches online behaviour, specifically how individuals present, manipulate and control their online personae through self-disclosure and considered self-presentation in both textual and non-textual computer-mediated communication.

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