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Tourism has become an important global economic and leisure activity due to its growing acceptance and benefits. Therefore, countries engage in numerous marketing and promotional activities to attract more tourists and improve their satisfaction. If a destination can identify and satisfy the needs and wants of tourists, these tourists will probably make repeat visits and spread positive word of mouth publicity. This book discusses the close relationships among the psychological variables of the tourists, such as motivation, perception, and satisfaction its implications on destination management. The tourists who visited a particular destination may develop positive or negative perception and it will direct towards the ultimate satisfaction of the tourists. The satisfied tourists are willing to behave positively, i.e. revisit and recommend the destination and spread the positive word of mouth publicity.

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Dr. W.K. Athula Chammika Gnanapala is a Senior Lecturer attached to the Dept. of Tourism Management, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka. Currently, he is functioning as the Head of the Department as well as the Programme Coordinator of the M.Sc. Ayurvedic Hospital Management programme conducted by the university.

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