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Central and Eastern Europe have been the site of political turmoil after the financial crisis and have seen a general uprising of nationalist sentiment across the region. The analysis at hand stretches over several countries: Romania, Hungary and Ukraine and focuses on the nature of political nationalism as reflected from an economic perspective. The differences in the three areas are underlined and the possible consequences for multinational companies are discussed. The purpose of this analysis is to give some insight into this burgeoning political current and also offer MNCs an economic perspective on the situation.

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Alexandra Kaschuta, M.Sc., is active in the fields of marketing and journalism in CEE and is currently helping companies reach their potential. Her area of expertise is the construction sector in CEE.

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