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In today´s competitive environment where we are doing everything we can to compete for talent, effective communication ensures we are showcasing our HR programmes in a way which will help us attract, retain and engage our key talent. Whether introducing new HR programmes or re-launching existing ones, communications help us deliver the key messages so that employees understand, appreciate and action them to meet our HR and business objectives. Effective HR Communication is a practical guide to develop and deliver effective communication campaigns, ensuring that you and your teams have the knowledge, skills and tools to achieve your desired objectives. It introduces a 6-step ´IMPACT´ model to explain and demonstrate the critical steps to be followed when developing a communications campaign. This includes steps such as understanding the communication needs and requirements of your employees, developing the most robust objectives, selecting and developing the appropriate medium, planning a campaign in an effective manner, leveraging the support of business partners, developing effective communications content, and developing and measuring the success of your communications campaign. Using a combination of theory, examples, tips and tools from the author and leading experts, this book provides practical information and tools which you can easily use to create effective and impactful communications. Case studies from leading organisations such as BT, LV=, Merlin Entertainments and Reward Gateway are included to further illustrate how communication has been done effectively.

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