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Vinod Jain

Global Strategy

Competing in the Connected Economy
1st ed. 2016. 264 p. 227 mm
Verlag/Jahr: TAYLOR & FRANCIS 2016
ISBN: 1-13-884424-1 (1138844241)
Neue ISBN: 978-1-13-884424-7 (9781138844247)

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This book details how firms enter, compete and grow in foreign markets. Jain moves away from the traditional focus on developed countries and their multinational enterprises, instead focusing on emerging economies and their interaction with developed nations.