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By analysing the rationales for sustainability strategies, this book addresses a timely question for managers, academics and MBAs: ´when does it pay to be green?´ Based on solid theoretical foundations and empirical research, it clarifies the elements involved in the formation and evaluation of sustainability strategies in firms.

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PREFACE ACKNOWLEDGEMENTS PART I - FUNDAMENTALS 1 - WHEN DOES IT PAY TO BE GREEN? 2 - WHAT ARE SUSTAINABILITY STRATEGIES? PART II - COMPETITIVE ENVIRONMENTALISM 3 - ECO-EFFICIENCY 4 - BEYOND COMPLIANCE LEADERSHIP 5 - ECO-BRANDING 6 - ENVIRONMENTAL COST LEADERSHIP PART III - BEYOND COMPETITION 7 - SUSTAINABLE VALUE INNOVATION 8 - SUSTAINABILITY STRATEGIES AND BEYOND

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Renato J. Orsato is Senior Research Fellow at the INSEAD Social Innovation Centre, Fontainebleau, France. He has also been Professor at the International Institute for Industrial Environmental Economics, at Lund University, Sweden, and at the Graduate School of Business, University of Technology, Sydney, Australia. Renato holds a PhD in Management, a Masters (Honors) in Organization Studies and Honors degrees in Civil Engineering and Business Administration. He has written several teaching cases and book chapters, and published in academic journals such as California Management Review, Organization Studies, Journal of Industrial Ecology, Organization& Environment, Business Strategy and the Environment, Journal of Cleaner Production, and Sustainable Development Journal. In addition to his academic work, in the past 15 years Dr Orsato consulted private and public organizations in Brazil, his home-country, as well as in the European and Australasian regions.

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