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A celebration, chronicle and must-have for Vans sneakers fans, Vans: Off the Wall offers vivid photography and the compelling story of a casual canvas shoe and a DIY spirit that helped turn pop culture inside out. This updated edition, published to coincide with the brand´s 50th anniversary, brings to life the Vans community of boarders, bikers, artists, musicians, and street culture and the iconic shoes its members love to wear. With oral histories from Tony Alva, Joel Tudor, Steve Caballero, Stacy Peralta, Oliver Peck, and others-as well as two new chapters of original material- Vans: Off the Wall provides an intimate, visually stunning account of how the company has changed the face of pop culture since its founding in 1966.

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Doug Palladini is vice president, general manager, at Vans. He has been a leader in action-sports media for more than two decades. Palladini was the founding editor of Snowboarder magazine and later served as group publisher for EMAP Peterson´s Snowboarder, Surfer, Skateboarder, Powder, Bike, Box, and Gravity magazines. From 1999 to 2001, he served as chief operating officer at Swell.com. Brandweek named Palladini Marketer of the Year in 2006.

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