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The Danish hygge (pronounced ´huhhpg-ghuhrr´) lifestyle is all about feeling snug, gentle, warm and satisfied - ideally, self-satisfied. Find out in this essential guide how you too can achieve this cosy nirvana.

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´Dr Magnus Olsensen has done the decent thing. He has punctured the smug hygge bubble. He has written a parody of hygge and he has blown out all the flipping candles.´ The Times

´a hilarious pastiche of the hygge phenomenon...the cool humour gift book of 2016´ Get The Gloss

This little book of hygge came about after a particularly hyggeligt evening in December 2015. I had just lit my pleasing contemporary wood-burner and was sitting back, gl›gg in hand, listening to Terj D›rk´s classic dr›n jazz album "Tepid in Taarstrup´. I found myself reflecting on the fact that we are the World´s Happiest People(TM). Wasn´t it time, I thought, we shared our secret? I immediately called around three of the Institute of Wellbeing´s brightest young researchers: Freja, Olaf and Sofia. We sat together snug in my pure wool foursie, bathed on soft fire-light, and talked long into the evening. The idea came over us unexpectedly. We would publish a book, explaining hygge for the betterment of all mankind. I´m delighted that we have succeeded. And I hope our efforts will help you to find your own hygge-topia. Held og lykke!"

Dr Magnus Olsensen
Director, Institute of Wellbeing, Aarhus

The Danish hygge (pronounced ´huhhpg-ghuhrr´) lifestyle is all about feeling snug, safe, warm and satisfied - ideally self-satisfied.

But how should you go about finding your special cosy place?

Let Dr Magnus Olsensen be your guide to finding hygge in every area of your life - from the office to the bedroom.

Hygge is derived from the Old Norse words hig, meaning cosy, and ger, meaning fire hazard. It is, in essence, a state of mind. (One that is heavily dependent on candles.)

For some, achieving hygge will come easily. Others may have to work a little harder. But if you put in the hours - and follow the guidance in Say Ja to Hygge! - you will find your own hygge-topia. You will have become, in spirit, Danish. And - as the old song goes - there is nothing like a Dane!

This truly hilarious send-up of hygge culture is a work of timely comic genius.

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Olsensen, Magnus
Dr Magnus Olsensen - director of the Institute of Wellbeing in Aarhus - has dedicated his career to researching the "science of warm feelings" and helping people to find their own special cosy place. Now - for the first time, and with the help of his very charming colleague Freja B›rnjoka - he has combined all his advice and questionable expertise in one agreeable volume.

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