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The second edition of this book shows how full implementation of the Jumpstart Our Business Startups (JOBS) Act by the SEC in 2016 enables entrepreneurs and SME executives to leverage crowdfunding platforms to raise significant amounts of capital for their startups and small-to-medium-sized businesses. The unprecedented fundraising opportunities contained in the hundreds of pages of new SEC rules have generated tremendous excitement in the startup, small business, angel investing, and venture capital worlds-tempered by uncertainty about the correct interpretation of the rules and the compliance risks implicit in them. In The JOBS Act: Crowdfunding Guide for Small Businesses and Startups , 2nd Edition, crowdfunding pioneer William Michael Cunningham trawls the hundreds of pages of new rules for the essential takeaways and practical tips on successfully tapping the new crowdfunding sources that the JOBS Act opens up to small businesses and startups, while complying with new SEC regulations in the least burdensome way. The 2nd edition of The JOBS Act delivers the following new material:

Updates and augments the 1st edition with description, analysis, and discussion of post-2012 SEC rules and forms implementing the JOBS Act

Focuses on the final SEC rules that implement Title III ("Regulation Crowdfunding") and Title IV ("Regulation A+") to make the JOBS Act a practical fundraising vehicle for small business and startups

Presents case studies of successful JOBS Act-compliant crowdfunding campaigns

Tips readers to the opportunities, loopholes, and hazards in the hundreds of pages of new SEC rules that crowdfunders need know to maximize their fundraising success and avoid inadvertent non-compliance

Deploys new graphical analysis tools and financial models summarizing and comparing characteristics of various equity-based and donation-based crowdfunding campaigns
Reviews and describes significant Title III offerings and highlights relevant Title IV offerings
Lists all SEC/FINRA-approved equity crowdfunding platforms ("funding portals")

Describes Title VII and provides crowdfunding-pertinent information on the new Offices of Women and Minority Inclusion at twenty-nine federal agencies
Who This Book Is For
Entrepreneurs and small business owners who wish to leverage the JOBS Act to crowdfund their enterprises. The secondary readerships are investors, angels, venture capitalists, securities lawyers, community development specialists, and visitors to crowdfunding platforms, which are required under the JOBS Act to demonstrate to the SEC and FINRA that they are proactively providing educational resources to potential crowdfunders.

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Part I: Summary of the JOBS Act

Chapter 1: The JOBS Act: Summary and Definitions

Chapter 2: Startup Financing Environment: Is the JOBS Act Still Needed?

Chapter 3: Emerging Growth Companies: Facts, Figures, and Potential

Part II: Disclosure and Crowdfunding in the JOBS Act

Chapter 4: Accounting, Reporting, and Other Standards in the JOBS Act: Form C

Chapter 5: Crowdfunding

Chapter 6: What Title III Crowdfunding Costs

Chapter 7: Portals: Crowdfunding Industry Model

Part III: The JOBS Act, by Title

Chapter 8: Title I

Chapter 9: Title II

Chapter 10: Title III

Chapter 11: Title IV

Chapter 12: Title V

Chapter 13: Title VI

Chapter 14: Title VII

Chapter 15: Appendix A: Form C

Chapter 16: Appendix B: Form 1-A

Chapter 17: Appendix C: Sample Pitch Deck

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