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This book provides a comprehensive guide to procuring, utilizing and monetizing intellectual property rights, tailored for readers in the high-tech consumer electronics and software industries, as well as technology startups. Numerous, real examples, case studies and scenarios are incorporated throughout the book to illustrate the topics discussed. Readers will learn what to consider throughout the various creative phases of a product´s lifespan from initial research and development initiatives through post-production. Readers will gain an understanding of the intellectual property protections afforded to U.S. corporations, methods to pro-actively reduce potential problems, and guidelines for future considerations to reduce legal spending, prevent IP theft, and allow for greater profitability from corporate innovation and inventiveness.

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Part I Overview of Intellectual Property Rights.- Patents.- Trade Secret Protection.- Trademarks and Trade Dress.- Copyrights.- Domain Names.- Intellectual Property Issues in Labeling and Marketing.- Part II Implementing Intellectual Property Practices, Procedures and Strategies.- Seven Basic Steps to Getting Started.- Deciding Between Patent or Trade Secret Protection.- Intellectual Property Strategies for Software: Patent and Copyright Protection.- Developing and Managing an Intellectual Property Portfolio.- Part III Monetization of Intellectual Property Portfolios.- Intellectual Property Portfolio Acquisition.- Financing and IP: Valuing Technology Companies.- Equity, Financing, debt Financing, Collateralization and Securitization of Intellectual Property Rights.- Licensing of Intellectual Property Rights.- Patent Pooling and Synergistic Business Relationshpis 367.- Divestiture.- Enforcement and Infringement of Intellectual Property Rights.- Monetization Strategies for Startups, Incubators and Accelerators.- Monetization Strategies for Universities and Research Centers.- Non-Practicising Entities.

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From the reviews:
"This well-written book provides an exceptional overview and introduction to current and emerging IP law and practice of importance to those in electrotechnology fields. ... this is one of the best handbooks on applied IP practice that I have ever seen. It is specifically intended for entrepreneurs in the electronics and computer fields. ... I highly recommend this book ... to all innovators, practitioners, and students of IP policy who must understand and apply IP protections in their day-to-day work." (A. G. Larson, Computing Reviews, February, 2014)

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Gerald B. Halt Jr. is a shareholder at Volpe and Koenig P.C.

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