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The ten personas your innovators can adopt and harness to boost creativity from the bestselling author and ex-general manager of IDEO

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Innovation is the lifeblood of every company - the fuel that keeps an organisation going in a tough marketplace. But by its very nature it´s hard to plan for, quantify and coach. In The Ten Faces of Innovation Tom Kelley explains how to do it.

Kelley, author of bestselling The Art of Innovation, reveals the strategies that his world-famous design firm IDEO uses to foster original thinking and overcome naysayers who stifle creativity. For Kelley, innovation is all about individuals and teams. He identifies ten key roles developed by IDEO that anyone can adopt in order to innovate in different situations. Ranging from ´the anthropologist´ and ´the hurdler´ to ´the experience architect´ and ´the cross-pollinator´, they are all illustrated with real corporate examples and will help you transform the way you work, and show those around you how to do the same. The result is a brilliant and applicable guide to fostering creativity and creating a culture of innovation in any workplace.

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The book´s detailed, often quirky examples will inspire. Harvard Business Review

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Kelley, Tom
Tom Kelley is the best-selling author of Creative Confidence, The Art of Innovation and The Ten Faces of Innovation as well as a partner at the renowned design and innovation consultancy IDEO. As a leading innovation speaker, Tom has addressed business audiences in more than thirty countries. Tom is an Executive Fellow at the Haas School of Business at UC Berkeley and holds a similar role at the University of Tokyo.

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