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100 mischievous covers to celebrate 35 years of the pioneering British fashion magazine i-D, founded by Terry Jones. i-D is one of the coolest fashion magazines around. Since it launched in 1980, it continues to pioneer the hybrid style of documentary and fashion photography. Its design and typography have always been intimately connected to street fashion and youth culture. i-D has launched the careers of many models, stylists and photographers, and competed with the more directly commercial fashion magazines.

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i-D is the original style bible. Founded in 1980, it was one of the first magazines to document street style and put fashion in the context of culture, celebrating big ideas and strong individuals. The i-D logo is a graphic representation of a smile and a wink, interpreted on each cover by the world´s most famous faces, from Madonna to Kate Moss, Naomi Campbell, Björk and Cara Delevingne. Collaborating with countless models, stylists and photographers, i-D continues to innovate fashion imagery and shout for youth culture.

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