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Jens Diehlmann, Joachim Häcker (Beteiligte)

Automotive Management

Navigating the next decade of auto industry transformation
2. Aufl. 2016. 288 S. 240 mm
Verlag/Jahr: OLDENBOURG 2016
ISBN: 3-11-048930-9 (3110489309)
Neue ISBN: 978-3-11-048930-9 (9783110489309)

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The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry.