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This book describes trends in digital innovation that are of most importance for businesses and explores key challenges. It presents 10 case studies of digital innovation that provide a benchmark of best practices at the global level.

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This book describes the trends in digital innovation that are of most importance for businesses and explores the key challenges. The book is in three parts, the first of which focuses on developments in digital systems. Here, the ever-growing relevance of big data, cloud computing, and mobile services for business is discussed, and detailed consideration is given to the importance of social listening for understanding user behavior and needs and the implications of IT consumerization. In the second part, trends in digital management are examined, with chapters devoted to work practice, digital business identity as well as branding and governance. The final part of the book presents and reviews case studies of digital innovation at the global level that provide a benchmark of best practices, with inclusion of instructive fact sheets.

While the book offers academic coverage of the digital transformation of business organizations and the associated challenges, it also describes concrete, real-world issues in clear, easy-to-understand language and will serve as a toolbox for managers that can be readily consulted. The text is supported by informative illustrations and tables, and practitioners will also benefit from the reported case studies and highlighted insights and recommendations.

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Part I: Digital Systems Trends.- 1 Big Data.- 2 Cloud Computing.- 3 Mobile Services.- 4 Social Listening.- 5 IT Consumerization.- Part II: Digital Management Trends.- 6 Digital Work and Collaboration.- 7 Digital Business Identity.- 8 Digital Governance.- Part III: Digital Innovation Trends.- 9 Reinventing Business Models: The Third Way of Digital Innovation .- 10 Innovation Practices.- 11 Conclusion.

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From the book reviews:

"A helpful resource for managers and information technology (IT) professionals. ... Each chapter contains a case study with a highlighted ´point of attention.´ ... Tables efficiently summarize ideas and topics. References at the end of each chapter allow for more detailed study. ... Reading is easy, quick, and quite informative." (Brad Reid, Computing Reviews, June, 2014)

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