---

How are the principles of persuasion and manipulation applied in sales?Readers of this work will understand how psychological manipulation can be applied to persuade prospects and dramatically increase sales. While there is no need for sales representatives to feel bad about making use of certain persuasion techniques this thesis brings to light that many of the manipulation techniques recommended by authors of books on how to sell are definitely harmful to themselves and to others.

---

Holub, Raffael
Author Raffael Holub studied International Sales Management in Austria and found an answer to this question in the course of his work by comparing numerous articles and books on the topic.

---