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Can adventure tourism as a niche sector boost a destination´s number of customers? This book will review the potential for a destination to create awareness and to increase popularity through adventure tourism by the example of the Salzburger Sonnenterrasse St.Veit - Schwarzach, Austria. During the first chapters a general introduction into the topic of adventure tourism followed by trends in the adventure tourism sector and current adventure tourism offers at the Salzburger Sonnenterrasse St.Veit-Schwarzach will show the possibility for new product developments. Undertaking quantitative and qualitative research in the second part of this book will give a clear picture and will point out the potential to attract more people through new adventure tourism products. As it is vital for any destination to be a step ahead of others, these considerations will be highly important and decisive for the future decision making processes of any destination.

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