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Technology has changed our life styles drastically from the way we communicate to the way we shop grocery. Our cell phones are getting smarter day by day and enable us doing even our chores more conveniently. We currently encounter a new industrial revolution where traditional manufacturing and logistics, and consequently traditional shopping sings a swan song in the throes of a digital transformation, by the emergence of industry 4.0. Nowadays we can scan products we need to purchase from a billboard or wallpaper, using only our smartphones. Soon comes a day that we sense the connectivity of information in our daily life with a greater scale. A time that our fridge sends information to our phones about foods we should buy regardless of our physical location, is not far. Optimization of the whole value proposition by saving time and costs for both supplier and end-consumer.

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Samira Seif is a Technical-Sales Expert in Vienna. She has a BSc in computer science and moved from her country Iran to Austria due to her MBA education. She was awarded a scholarship for her achievements and graduated with distinction. Samira has been working in international enterprises and different IT environments.

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