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Several firms have been engaging in production and marketing of processed spices products. Hence, the consumers have greater options to choose from. In this context, a study on consumer behaviour was seemed to be important to understand the purchase behaviour and preferences of different consumers. Understanding the consumer behaviour would help the firms in formulating strategies to cater to the needs of the consumer and thereby increase their market share. Consumer´s taste and preference were found to change rapidly, especially in a dynamic environment.

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Completed doctoral program in Economics at Bharathidasan University, Tiruchirappalli. Also published articles in reputed journals, presented several research papers in the seminars and conferences. Area of specialization is Industrial and Development Economics.

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