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The book targets business students at undergraduate and postgraduate levels of study. In addition, the contents of the book are relevant to managers of financial institutions in a developing country context. Inadequate access to finances is a major challenge faced by majority of people living in developing countries. The book provides tools for deepening financial access through micro-finance. The book describes the competitive nature of financial industry and further explains how organizational culture can be used to create competitive advantage by micro-finance institutions.

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Doing business in developing countries requires adequate knowledge of cultural influence on organizational outcomes. The book provides evidence based information on the influence of culture on performance of micro-finance institutions.The author is a holder of Ph.D in Business Administration and lectures at the University of Nairobi, Kenya.

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