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The knowledge hindrances are annihilated by advertisements. Advertisements create knowledge on the products, brands and their unique features. Indoor advertisements are more powerful and reach the end use customers rather than outdoor media. Due to the revolution in Information Technology, communication becomes very simple, easy and quick. The findings and suggestions made by the researcher will give a blue print to the marketeers, those who wish to sell their products through online. The outcome of this study will help the online shoppers´ to know the factors influencing online shopping websites and their preferences of product and brand of online shopping goods and websites. Online shopping websites and social networking sites will help the marketeers and end users to come closer. As a consequence, shopper´ are much informed of and if required a demonstration is possible through internet. As a result, knowledge on the products, brands and their features, are well informed to the shoppers. That makes the marketeers to launch their brands and find a niche in the mind of the shoppers. When shoppers begin to buy products, brands the standard of living of the shoppers´ will improve.

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Dr G SURESH currently working as an Assistant Professor in the Department of Commerce, Imayam Arts & Science College,Thuraiyur, Tiruchirappalli.He was awarded Ph.D in the year 2014 under the guidance of Dr. I Francis Gnanasekar, Former Vice Principal & Head, Associate Professor in Commerce, St. Joseph´s College, Tiruchirappalli, Tamil Nadu.

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